An engaging pitch deck can produce unexpected effects!
There are many cases where Pitch Deck has successfully brought investment. For example, Uber used it to demonstrate innovative solutions of sharing economy concepts combined with technology to change the way of travel, and received a large amount of investment in the initial stage.
What’s the charm of a pitch deck that entrepreneurs and investors can’t live without?
Pitch Deck is not just a Slides, but a key tool for entrepreneurs to showcase their products, services, corporate image and results to investors, potential customers and even the public.
It represents an “opportunity to capture the audience’s interest within minutes.” It is necessary to convey the most effective message in a short period of time, and to tailor content to those with the greatest potential for cooperation to secure business opportunities.
For new startups, they should always have a “universal pitch deck of different durations” ready to make it easier to take the first step to success when contacting targets on any occasion, or when communicating with potential investors and partners, and showcase the company. value and development potential.
Pitch Deck Form
Duration control
Generally speaking, the process will last within 10 minutes. It is recommended to limit the pitch deck speech time to 5 to 8 minutes, reserve sufficient Q&A time, and master three key points: clarity and conciseness, specific cases, and quantitative data.
External strategy
Early-stage funding: Present your business model, market opportunity and expected results to investors to attract investment.
Product promotion: When launching new products or services, demonstrate the value and features of the product to potential customers, partners or the media to promote market promotion.
Expand cooperation: When seeking cooperation with other enterprises, demonstrate the value and potential of cooperation to potential partners.
Internal strategy
Participate in events or competitions: Participating in events, competitions or speeches to demonstrate innovation and value to the audience can enhance corporate value and build team confidence.
Internal company communications: reporting business progress, strategies and results to team members, management or investors.
How to write a pitch deck? The basic format has these items
We can do situational simulations.
Suppose a startup company A launches a new product “Fitness Platform App” and hopes to obtain capital injection from the company to help promote the product. The pitch deck can be prepared as follows:
[New Product: Revolutionary Fitness App]
Overview
Problem statement: Modern people’s lack of exercise has led to increasingly serious health problems.
Solution: Revolutionary Fitness App combines AI coaching, community support and intelligent training plans to help users achieve their health goals.
Market Opportunity
Market size: The global fitness market is worth more than US$100 billion, and the annual growth rate continues to rise.
Target customers: Mainly targeting professionals aged 25–45. This target group has an increasing demand for health and posture management.
Product Features
AI personalized coaching: Provides customized exercise plans based on the user’s health status and goal progress.
Community support: Establish an active community platform where users can share achievements, challenges and experiences, and encourage and support each other.
Business Model
Subscription system: After the free trial period, a subscription system is implemented for advanced features.
Advertising revenue: Partnering with wellness brands to provide targeted advertising and promotions.
Results & Expectations
User growth: It is expected to reach 100,000 active users in the first year and continue to grow to 500,000 users.
Revenue growth: Expected to achieve $1 million in subscription revenue in the first year and grow at an annual rate of 30% over the next three years.
Future Development
Product expansion: Introducing more features such as weight management, diet planning and sleep tracking to make the product more comprehensive.
Internationalization: Expand to the European market and achieve global development.
Team Introduction
It is composed of health experts and technical experts with rich experience and successful cases.
Funding Needs & Utilization
Funding requirements: Seeking US$2 million in seed round investment for product development, marketing and team expansion.
Usage of funds: 70% is used for product development and technology investment, 20% is used for marketing, and 10% is used for team expansion.
Expected Outcomes
Market opportunity: According to the latest industry report, the global fitness market has an annual growth rate of 8%, and the target customers of new products are estimated to be 150 million people, accounting for 5% of the global population.
Expected results: Based on successful cases of similar products and market demand, it is expected to achieve 200% user growth and 150% revenue growth in the first year.
Think from the audience’s perspective and focus on the company’s growth, performance evaluation, capital utilization planning and other conditions that they will value. Only then can investors be willing to inject capital into you and partners be willing to believe that you can make a profit!
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